Social networks as sales tools

“ There is the possibility of buying through social networks ; this is a way to get money from the applications . Games are not the only sites that can be used to sell or buy within social networks, the moment applications are allowed to be created, the door opens for them to be more relevant. "

Applications on Facebook

Sometimes, we do not distinguish the difference,  marketingmediaweb  within a social network (such as Facebook), between a page and an application . When we talk about a social network and the presence within it, we find a multitude of ways of being present.

If we are a private person, we will have a profile, with the particular information and the interactions that we want with other people. This particular profile can also be from a company , but there is a limitation regarding the number of contacts that a person can have within the social network, starting from a certain number, since the contacts are called friends, divinebeautytips  they are considered no longer friends, but are professional-type contacts or followers.

In this way, the pages of celebrities or companies differ from the pages of individuals, these pages are associated with a cost that the owner of the page must bear.

If we are a company, creating a page is also a free question , we only have to complete the corresponding information of the company and, from that moment, we will be present on the social network, in such a way that the people who nanobiztech   want and that we accept, you can contact us.

The difference is that it is not considered a personal page, therefore, instead of having friends, we will have followers within Facebook . We can make this page more or less alive according to the interest we have, we can publish information that makes it attractive to users and take advantage of it to carry out promotions for our followers.

This way of working on Facebook is having a presence and having a page, it allows us to know who our followers are and establish a small connection with them .

However, sometimes, we consider that, at the company techcrunchblog  level, what interests us is the possibility of publishing information indicating that such a person is on our site and referring to it, publish it on their wall, in such a way that their friends see it. .

We can have an environment where each interaction globalmarketingbusiness  appears published (if we wish) that we can send an advertisement on your behalf to all or some of your followers according to the segmentation that interests us. In short, we can take advantage of the social network to generate greater movement and attract more people to our environment .

These types of sites, located within the Facebook social network itself, are called applications. These require a more in-depth development, where we can propose what we want to do, what products we want to sell, what environments we want to orient ourselves to or how to attract more people.

Sometimes, when we are browsing social networks or applications on our mobile and they request our user data, they establish a connection between the application and our account . At that moment in which communication is established between the application, be it internal to the page or a mobile application, and our Facebook account, we are told that the application will have access to a series of our data; sometimes, the amount of data to which the application has access can be modified, but normally it cannot be modified.

From the point of view of the company, this guarantees us a quantity of very useful information, and the possibility of publishing information on the user's Facebook wall , being able to send messages to contacts on their behalf or to a reduced list of them, inviting them to use an application, or you can provide us with information about what other things interest you in order to generate more data and get more information for our systems.

From the point of view of users, we must be aware of what type of applications we install, either on our mobile devices or on our pages on social networks . It is important to know what we are dealing with, as we already mentioned in the topic dedicated to privacy and data protection, social networks protect our information, but if we want to give it voluntarily to companies, this can become an information hole for purpose of our profiles, so it will be important to keep it under control.

Other tools

Another way that companies can use social media as a sales tool is to attract customers . Social networks such as Foursquare , with its geolocation factor, you can establish promotions with people who visit our store or premises.

In this way, on occasions, we can find promotions such as for every three visits we invite you to a drink or a dessert, promotions that already encourage users to return several times to our premises and, in addition, we They take care to ensure that they have come more than once, since they are only valid at the same time that we are at the premises.

Similarly, we can have (on sites like Tuenti ) promotions that we can generate with our user, to guarantee a follow-up that will give us information about that user and, in return, we can give them a discount coupon for our business.

 EXAMPLE OF ONLINE SELLING THINGS: TC Bolts , COMPUTERS , HARDWARE , LAPTOPS ETC;